Time is Money

“Time is Money…”. You probably have heard this adage more times than you care to count. But did you know that the phrase was coined by famed American Inventor, Benjamin Franklin? He coined the phrase in an essay in 1748, titled Advice to a Young Tradesman. In the essay, he used the phrase to help illustrate to young traders and salesmen that if you can figure out how much money you can generate per hour of work, you can figure out how much money is lost when time is wasted either due to being idle or if your wares aren’t selling. He suggests that if time spent being either idle or without sales becomes too great that you should explore alternative options as to not waste too much time, thus costing yourself money.

Fast forward 269 years and probably a million usages of the phrase and I couldn’t envision a world in which Benjamin Franklin’s original use of the adage was more applicable.

Today sales people are constantly fighting for each and every dollar they bring in. Whether from increased competition startups, or increased demands from potential clients, even demands for higher quotas and tighter margins to hit companies sales and revenue projections and goals. The importance of sales has never been more tied to a companies success as ever before. With stock prices swinging on even a 1% miss on revenue projection goals, and VCs eying sales and sale growth with a microscope, companies of all sizes can ill afford to miss out on their sales projections and goals.

Despite the increase in demand and importance that has been put on sales teams, their tools have remained largely the same. So it came as little surprise that according to a study completed in 2016 by SBI on the top 100 B2B sales forces found that the average productivity per sales person is down 4.8% over the last three years. Over the same timeframe, the average sales team at each company has grown by an average of 12% in size. While some may say that the increase is due to an overall increase in sales volume/increased competition. While there are multiple explanations for the sudden increase in sales force size, the added revenue per new sales person can also be used by a company to increase its overall sales numbers to make up for the lack of overall sales from the drop in individual productivity.

At Proximate we believe in changing the approach by helping provide the tools necessary for the companies to fix the existing problem at scale. A simple to use tool that uses your companies existing sales data to empower your entire sales team and help the company achieve its sales growth goals.

I think we can all take a page out of Benjamin Franklin’s book here. Time is money, so let’s focus on, and fix the problem, time. It seems we have a problem here folks and that’s where my partner, Thomas Boles (CTO & Co-Founder), and I hope to help. We have put our heads together here at Proximate and asked the question, “How can we save time, and in doing so help save your company money?”. Our approach focuses on saving each sales person time, making them more efficient at sifting through all of the leads they generate to help them find and close the deals that will actually close, faster.

You already make a great product or service, we just want to help you find customers to sell it to.

We are really excited in the next few months to roll out our new platform for the world to see. You can keep tabs on the release by leaving your email on our homepage at www.proximate.io. Also, keep your eye out for new blog posts at www.proximate.io/blog as we discuss the process and methodology of our new approach as we get closer to its release.

Ross Andrews                           Thomas Boles

CEO & Founder                        CTO & Co-Founder

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