Convenience as a Service

Who is with us, we need sales tools that make our lives easier, right? Our goal with sales software should be simple integrations with the tools you already use, insights that are straightforward and actionable, and a simple UI that is easy to navigate and doesn’t take time away from your day. SaaS sales tools should also be CaaS tools or Convenience as a Service.

The average enterprise B2B company deploys nearly 1,000 separate cloud solutions across all departments — sales, marketings, security, analytics, etc. 43 of those tools make up the sales/CRM software stack. Forty-three separate tools that sales professionals must jump around from one another to help them through their day. Seems complicated if you ask us. Perhaps that is why 49% of all CRM implementation projects fail. Too complicated, to labor intensive, or it merely doesn’t work with the other 42 tools that are crucial to your sales teams day-to-day. It just seems like SaaS needs to pivot to CaaS to help provide real, simple, and applicable value to users.

So how do we achieve this? Two factors are vital in creating SaaS tools that simplify your business, data synchronization and ease of use. According to CSO Insights, 72% of CRM users would trade functionality for ease of use, in other terms, less complicated features in return for more straightforward insights. According to the same study, 51% of companies reported that data synchronization is a significant issue affecting both productivity and user adoption of new SaaS tools.

So it is clear that two factors are the key to SaaS tools that will bring value to Enterprise tech stacks. First is ease of use, simplifying the UI/UX and the user insights so that sales teams can draw quick and actionable insight from their sales data and get back to selling activities. Sellers only spend 35% their day selling or 2.8 hours of a typical 8 hour day. If SaaS tools can provide ease of use, provide insight, and get sellers back to selling activities even if we can get an additional 10% of your day back to selling activities we can create over 200 hours of additional sales engagement productivity each year per sales team member.

Next is data simplicity. No one wants a hot new SaaS tool that takes weeks to deploy and requires hiring teams of consultants to help ensure that data transference and integrity holds up going from tool to tool. New SaaS tools need to be built to utilize the data that is easily and readily available via existing APIs and turn that data into insights that add value. Existing enterprises are sitting on a wealth of amazing data that is already stored in their companies CRM, and it is up to new SaaS tools to take that information and utilize it in a way that is reliable and replicable from a data integrity standpoint.

At Proximate this is the core of how we have built our Sales Intelligence tool. First, Proximate was developed to work with any existing CRM and its data. This means that there are zero data synchronization issues and you and your team can be up and running simply with zero code to deploy, zero models to train, and no need for complex integration. Second is simple, intuitive, and actionable insights. No complicated dashboards or unnecessary graphs, just clear straightforward insight that drives action. Proximate is Sales Intelligence that is simply built to work with your team, on your terms, all without any headache.

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