Author: Ross Andrews

Cognitive Technology in Sales

Sales have always been a “people” intensive area of any B2B organization. Despite advances in technology that have dramatically shifted the way we do business in the 21st-century, the power and impact of a face-to-face meeting between buyer and seller remains obvious. It is so impactful that 87% of high performing sales professionals have reported […]

Sales Intelligence = Story Intelligence

Business in the 21st-century is evolving faster than it ever has before. In the era of digital disruption, you always hear about how Artificial Intelligence, Machine Learning, Big Data, Analytics, and Natural Language Processing are all reshaping and in some cases replacing the human workers that once performed business tasks manually. Sales have always had […]